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Church Marketing Agency Hires Matthew Auterson To Focus On Church Advertising, Christian Media Servi

Jun 10, 2009
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New York – No Boundaries Christian Media, a church marketing, advertising and media solutions agency, announced the hiring of Matthew David Auterson as an Account Executive. He will be responsible for meeting the traditional and online marketing needs of clients in the New York metropolitan area Christian community.

“We are thrilled to have Matthew on the No Boundaries Christian team. He comes with strong connections to the Assemblies of God, one of the fastest growing denominations worldwide. Matthew will be a tremendous asset to churches looking for marketing solutions that serve the needs of traditional church goers as well as the more complex needs of the internet-savvy youth,” says Bill Nye, Director of Sales, No Boundaries Christian Media.

Auterson brings a broad range of marketing skills to No Boundaries, including excellent interpersonal skills, an understanding of the print and newspaper industry and a strong knowledge of the business aspect of running a church and operating successfully in the broader Christian community. As the son of an ordained Assemblies of God minister, Auterson has the benefit of knowing how churches operate from the inside out.

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Postcard Marketing and the Right Mailing List

Jun 9, 2009
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One important aspect of being successful in postcard marketing is using the right mailing list. What sets postcard marketing apart from other advertising methods is that the promotion is directly sent to the intended recipients. Thus, a business gets to choose who to market its products or services to so that the message will be directly delivered to the target market.

Where can you find the right mailing list?

There are different sources of mailing lists which you can turn to. However, not all mailing list companies offer the same price for a database. In addition, not all mailing list brokers distribute the right names and addresses. Some mailing list brokers may include some false addresses or non-existent names on the list just to complete a database. Thus, it is very important to ensure the reputation and background of your mailing list source before buying a mailing list.

There are mailing list companies that provide not just the name and address of possible prospects. Along with the addresses, there are databases that include other details about the list such as the income level, age, gender, occupation, e-mail addresses, etc. A database that contains this additional information will be a tremendous help in creating a profile for your target audience. As expected, this type of mailing list can cost more than a simple name and address list. Nevertheless, if you haven’t exactly defined a target audience, a mailing list with demographic details will be a great help in your postcard marketing campaign.

Choosing a mailing list

Before choosing a mailing list company, make all the necessary inquiries about its services. For instance, ask how often does the company update its list. What are the sources it uses to complete its listing? Make sure that you’ll be getting an updated mailing list to ensure that the names and addresses on the list still exist.

Tell the mailing list company exactly what is your target audience. For example, if you only want women at the age of 30 and above in your list, be sure that the mailing list company will be able to provide it for you. If not, you might be given a mailing list with both men and women with younger people included. Thus, you might be paying for a mailing list without getting much valuable prospects.

Request a database format like Excel or Access which can easily be used to print the names and addresses directly from the database. This will save you time when printing the postcards.

Selecting the right mailing list will determine the response you will get from your postcard marketing campaign. An effective mailing list will help you reach out to the people who are genuinely interested in the products and services you offer. Obviously, if you’ll be marketing your products or services to the people who has the need for them and wants them, you have more chances of acquiring customers and getting the sales you want.

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iPhone to popePhone: follow the pontiff as Vatican grasps new technology

May 28, 2009
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Online applications to help Catholics to see, hear and send virtual postcards of Pope Benedict

There is no poking or hugging and you cannot send a flower or throw a sheep, but in an attempt to bridge the digital divide between the church and its flock, the Vatican has launched several applications, including ones for Facebook and the iPhone, to help a younger generation of Catholics get closer to Benedict XVI.

Pope2You.Net, a portal that goes live tomorrow, will allow the faithful to follow the pontiff on his travels, watch videos of him, hear his homilies and read his speeches.

The Facebook application, called The Pope Meets You on Facebook, allows users to send and receive 20 "virtual postcards" of him along with text taken from his speeches and messages, while the iPhone application offers audio and video content in eight different languages, including Chinese.

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Postcard Marketing and its Target Audience

May 26, 2009
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You may be already aware of the efficiency of marketing with postcards. However, before launching a postcard marketing campaign, have you taken enough preparation to ensure the success of your campaign?

One of the first things that should be considered is your target audience. Where would you send your postcards to? Defining your target audience is crucial to the result of your postcard marketing campaign. Just like with any marketing tactic, trying to promote your business to the wrong crowd will most likely be futile and unsuccessful.

Defining Your Target Audience

Who is your target audience? Of course, they are the people who have genuine interest in your business. They are the people who have the most potential to buy the products or services you offer. Trying to sell your business to people who have no need or interest on what you’re selling would be pointless.

How can you define your target audience? First of all, you need to know the profile of your target audience. For instance, are they individuals or are they business owners themselves? Are you trying to sell your products to a retail business or to individual customers? What is the income level of your target audience? What are their interests?

Knowing your target audience will help you decide what type of marketing strategy you would need to get results.

Where can you find a mailing list for your target audience? One way to obtain a mailing list is to buy from a reputable broker. If you have a listing of customers in your database, you can use them as well. You may also ask referrals from your existing customers to widen up your list.

Appealing to Your Target Audience

Once you’ve defined your target market, you can now focus on creating the right postcards for your audience. When putting together a postcard design, always focus on your goal. What would you like your postcards to accomplish? Do you want people to visit your website, go to your store, or try a new product? Postcards can only get across one message effectively. Trying to sell all your products at once would be an ineffective way of using postcards.

Because many businesses use postcard marketing, try to come up with a unique design for your postcards. Use an image that will best capture the message you want to convey. But don’t forget to use a text message that clearly emphasizes what you want the recipient to do.

Make your headline as interesting as you can. Try to capture your audience’s curiosity and attention right from your headline. Follow it up with a message that will convince the reader to take action. Don’t forget to use straight-forward call to action statements instead of using ambiguous lines that can be confusing for a reader.

Lastly, sending a postcard once will not guarantee getting a response from your target audience. Most successful businesses have found that sending postcards at least twice or three times generate better results in the long run. Thus, be consistent and do not give up easily just because your postcards didn’t generate sales the first time.

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Credit card backlash bill comes due in Senate

May 21, 2009
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WASHINGTON (Reuters) - A bill to curb sharp practices in the credit card business was on track for approval by the U.S. Senate as early as Tuesday, with President Barack Obama expected to sign it into law before the end of the month.

Enactment of the legislation would mark the crest of a political backlash rising for years against the card industry amid sudden interest rate increases, hidden fees and aggressive marketing programs that have angered consumers, analysts said.

"This is a tough bill and will hurt the profitability of credit card lenders in our view. But the legislation could have been much worse" for card companies, said Jaret Seiberg, financial services policy analyst at Concept Capital.

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Boost Your Website Traffic With Postcards Advertising

May 20, 2009
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Marketing with postcards has been a method used by businesses for a long time. Despite the advancement of technology and the introduction of new marketing methods, they has not totally took the place of postcard marketing. The traditional way of sending postcards via post mail is still proven to be effective.

Even internet marketers find the usefulness of promoting the business offline through postcard marketing. Why? Because not everyone has the time to surf the web and not everyone is aware that your business exists online. That is why, promoting with postcards is also valuable even for online business owners. Postcards help them generate more traffic to their business website.

If you have a business, have tried marketing with postcards? If not, let’s talk about some suggestions you can do to make your postcard marketing a success. If you’re already marketing with postcards, make sure that you do not forget the following tips:

Use the right mailing list.

Sending your postcards to the appropriate market will surely generate positive response. If people are genuinely interested in the products or services you offer, they will surely take the time to read your postcard and check out your website. On the contrary, inviting people to check out your site will be a waste of time if they don’t have any interest in what you offer.

Where can you find the right mailing list? One way to collect mailing address is to get recommendations from your existing clients. Ask them if they have friends or relatives that they know would also be interested in your products or services. If you only get a small number of referrals, you can also buy a mailing list from a reputable mailing list broker.

Focus on your goal.

As an online business, the goal for sending postcards is to invite more people to visit your website. Therefore, don’t try to sell your products or services in your postcards. Postcards can only contain short, concise messages. In this case, use the postcards to encourage recipients to check out your business online.

Compose an effective message.

In connection with focusing on your goal, compose a message that will reach out to your reader’s interest. Why should they check out your website? What will they get out of it? One great way to encourage people is to offer a bonus, a discount or a freebie for the first visitors of your site. People love to receive gifts so they will more likely take the time to visit the site.

Personalize your message.

A personal message generates more response from customers rather than a strictly promotional message. Don’t make your postcard look like an ordinary print ad. Instead, try to appeal to your reader’s hearts and make them feel special.

Use a captivating image.

A heart-warming photograph or a funny picture will say more than what words can. Take the time to choose an image that will perfectly illustrate what you want to say or what you want the reader to feel. Beautifully-designed postcards are kept for a long time and achieve more response.

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SEO Experts Headline Inbound Linking Teleseminar Presentation to Feature Link Building for Search En

May 13, 2009
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Charlottesville, VA (PRWEB) May 12, 2009 –Catherine Potts and Janet Driscoll Miller of the search engine marketing firm Search Mojo will headline a teleseminar hosted by BizSummits on Thursday, May 14 at 1:30 p.m. ET entitled “Inbound Linking for SEO: Best Practices and Advanced Techniques”.

Charlottesville, VA (Vocus) May 12, 2009 -- Catherine Potts and Janet Driscoll Miller of the search engine marketing firm Search Mojo will headline a teleseminar hosted by BizSummits on Thursday, May 14 at 1:30 p.m. ET entitled “Inbound Linking for SEO: Best Practices and Advanced Techniques”.

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How To Design a Powerful Postcard Marketing

May 7, 2009
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Postcard marketing is a direct mail marketing strategy used to promote a company’s products and services. Instead of mailing letters in envelopes, postcards are sent instead. Aside from advertising products, postcards can also be used to announce special events, the opening of a new branch or grand sale events.

If you’re an entrepreneur, have you tried marketing with postcards? If not, it’s certainly worth the try. Below are some tips that you can use to get the most from postcard marketing:

Use quality printing. Poorly designed postcards would not attract attention. On the contrary, postcards with eye-catching designs not only grab attention, recipients often keep them for a longer time. Using highly quality printing services could mean spending a little more but because design plays is an important factor in postcard marketing, it is money well-spent.

Use the right size postcards. The standard postcard size is 4”x6” but you can also use smaller postcards or larger postcards depending on your message and purpose.

Use compelling headlines. Headlines are what recipients would first read when they receive your postcard. Would your headline spark their interest and curiosity? If your headline isn’t appealing enough, your postcard could end up in trash.

Make your message clear. Vague or ambiguous messages are out! Instead, short, clear and concise messages are a must! Tell your recipient exactly why you’re sending them the postcard. Tell your recipient exactly what to do.

Don’t fill up the space. White spaces are also important in marketing postcards. Don’t try to explain everything or do your selling in that little space. Instead, focus on just one thought for every postcard you send.

Don’t forget your contact details. This is a basic rule but some entrepreneurs forget to their contact details. Remember, you want the recipient to be able get in touch with you in the most convenient way for them whether through email, phone, the internet or by dropping by your shop.

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